Customer acquisition cost
Customer acquisition cost: calculate a transparent estimate from the values and assumptions you provide.
Your inputs stay in your browser. Displayed results are rounded to a maximum of 12 significant digits.
Method and assumptions
Method version 1.0.0 · Updated
Calculate
Formula: CAC = acquisition spend / new customers
Customer acquisition cost: calculate a transparent estimate from the values and assumptions you provide.
- salesMarketingSpend
- Sales and marketing spend
- newCustomers
- Attributed new customers
Define acquisition spend and new-customer attribution consistently.
Calculate with code
These short examples use the same inputs and core calculation as this tool. Adapt validation and formatting to your application.
JavaScript
const cac = 12000 / 300; // 40 per acquired customer